Creator Program
I played a pivotal role in catalyzing the growth of the NFT marketplace by actively shaping product design strategy and contributing to the overall design landscape at Reddit. My journey began with coding generative avatars, evolving into the role of Creative Director for the entire project. In the strategic roadmap phase, I collaborated with an engineering partner and a select group of engineers to initiate the development of the creator portal during a hackathon. As the project unfolded, we successfully launched the product, earning recognition as the best NFT project of 2022 by Forbes. Throughout this process, I provided valuable feedback to artists, ensuring the creation of top-notch avatars and doing product design.. Additionally, my team produced compelling videos to complement the project's success. Explore the UX and videos below
Hckathon Vision which I lead a team of eng to start this work before we had commited to building it
Creators Today + Documentation which my team worked on